NAB 2014 has only just opened its doors but the HitFilm Plugins have already started getting people's attention.
First up we have Scott Simmons over at Pro Video Coalition who wrote a great preview of the new product.
Referring to HitFilm 2 Ultimate, Scott writes:
Some thoughts on HitFilm Plugin performance:
Particle effects, bullet hits and “genuine 3D compositing” are all things that make HitFilm a surprisingly capable package. There’s even a version of mocha for HitFilm so these guys are serious.
Both the standalone HitFilm 2 Ultimate software and the new HitFilm Plugins have been designed to provide high quality, high value effects. This is something PVC pick up on in their article:
Depending on the effects I was able to get some decent realtime playback in both FCPX and Adobe Premiere Pro CC. The license you get for $499 allows you to install on any two machines regardless of host package or operating system.
Meanwhile, Lester Banks also posted over on his blog, focusing in on three specific aspects of the plugins which make them "incredibly relevant" for After Effects users. The three top factors for Lester are the focused, workflow-based nature of HitFilm plugins, the GPU-acceleration and the 16-bit rendering quality.
HitFilm has a good following as their software has offered some amazing capability at a very affordable price.
Lester elaborates on the GPU-acceleration aspect:
HitFilm 2 Ultimate users have come to expect this kind of rendering speed but it's not always the case in other host platforms. We're excited that HitFilm Plugins will be setting a high performance standard right from the start - one of the benefits of sharing technology across all our products.
I can’t really stress how fast ALL the effects are. The performance on a single AE layer is impressive. Pick an effect, change its attributes, scrub the timeline as fast as you can, and you can see the effect update in real time.
Make sure you swing by the Sony stand at NAB on Monday, Tuesday or Wednesday at 1pm to see us showing the HitFilm Plugins in action. Alternatively, for a more informal chat come along to our meet-up at the West Wing Bar on Monday at 10pm.